Over the past couple of weeks I’ve been particularly focused on my business. Recently, I made the decision to change course, and because that means starting the “start-up” process over again, I thought I’d make a better effort at blogging about what I’m doing.
When I first met with them, the Small Business Assistance Center provided me with a basic map for the start-up process. From a very high level they break it down into nine stages: 1) Concept, 2) Research, 3) Planning, 4) Protection, 5) Funding, 6) Start Up, 7) First Mile, 8) Growth, 9) Profit!
The first step, your concept, should be the easy part because all you have to do is conceptualize what you want. Presumably, you’ve already been doing that. Until recently, I wanted to open a brewery (I still do), but today I’m envisioning a taphouse with many, many more beers than just my own. I see two dozen taps, top-notch service staff, and a physical space that encourages customers to settle in for a couple of drinks.
It’s fun to play around in the concept stage and dream many dreams, but at some point you have to act or the dreams will go nowhere. Once you have an idea of what you want to do, it’s time to do some research. Kirk Davis from the SBAC says that this is a step that many new business owners overlook or don’t appreciate enough. I was one of those. I wanted to go from the concept stage to the planning stage to the start up stage, but it’s simply not effective to try to do that. In my next article, I’ll talk about what kind of research I’m doing and what I’ve discovered so far.